Edward M. Rosenthal

Edward M. Rosenthal

Principal

Edward M. Rosenthal has over 25 years of experience in market research, statistical modeling, database design, and software development. Edward is also co-founder of Spotlight Analytics, a media and entertainment market research firm. Previously, he served as senior vice president with The Nielsen Company. His areas of expertise include sales planning and forecasting, market research, and category management.

Edward received a Bachelor of Arts in Mathematics from The George Washington University, a Bachelor of Science in Electrical Engineering from the University of Maryland, and a Juris Doctor from the University of Virginia School of Law. He is a member of the Institute of Electrical and Electronics Engineers, the American Bar Association, and the Maryland State Bar Association.

Edward lives in Houston with his wife and daughters, and their dog. He is an avid thumbpicking guitar player, and is delighted that his daughters show an appreciation for Merle Travis.